Direct web, sometimes referred to as type-in traffic, is an interesting concept that has come a long way since its heydays in the late 90's and early 2000's. In those days, a high amount of type-in traffic meant that people knew a website's URL off the top of their head and were visiting it.
It is not uncommon for a business to have a substantial volume of direct traffic coming in from their website. It can be a valuable source of traffic for certain businesses, especially when it's accompanied by good conversions and sales. However, there are some things that you should be aware of when analyzing direct traffic in Google Analytics.
First and foremost, you should make sure that all your website pages are properly configured with Google Analytics tracking codes. Otherwise, it will be difficult for Google Analytics to identify a visit from a particular page or segment of your site's content.
Second, if you have an offer or a guide or a deck or anything like that on your site, it's important to embed those links with UTM parameters. These can help ensure that your traffic is getting put in the right buckets and you can then analyze it more meaningfully.
Third, if you're sending traffic to your website via email campaigns, it's important to ensure that you include campaign tags in your emails and re-tag any links sent by your emails. These can help Google Analytics sort your traffic by campaign and you can get more meaningful insights into how and why your direct traffic is performing.
Fourth, if you're using social media or messaging apps, it's important to make sure that these apps are sending referrer information to your website. Many popular messaging apps (like Skype, WhatsApp, Facebook Messenger, etc.) do not send referrer information and your traffic from these applications is likely to be categorized as direct in Google Analytics.
Fifth, if your website is using HTTPS, it's important to ensure that all your link sources are also moving to HTTPS. Whenever a user clicks on a link that points to an HTTPS website, Google Analytics will report it as direct traffic.
Lastly, if you are using a เว็บตรง custom domain on your website, it's important to ensure that the domain is configured correctly in your browser settings so that Google Analytics will know how to categorize the traffic from the domain. In some cases, you may even want to set up a redirect in the browser to your main domain to ensure that traffic is attributed correctly to your actual website.
Managing direct traffic is not an easy task, and it can be frustrating to see that the traffic that comes in to your website hasn't been attributed accurately. However, if you are willing to take the time and effort to make sure that your traffic is correctly attributed, you will be well on your way to achieving a healthy level of direct traffic to your website.